Business & Money | Marketing & Sales

Öko- und Soziallabel: Der Durchblick im Siegel-Wald fehlt

by I. Zeilhofer-Ficker

2020-05-13 08:51:42

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Ein Durcheinander von rund 1 000 verschiedenen Siegeln macht es den Verbrauchern fast unmöglich, den Überblick über deren Bedeutung zu behalten. Nur ca. ein bis zwei Prozent der Etiketten sind wirklich kundenwirksam, darunter das EU-Bi... Read more
Ein Durcheinander von rund 1 000 verschiedenen Siegeln macht es den Verbrauchern fast unmöglich, den Überblick über deren Bedeutung zu behalten. Nur ca. ein bis zwei Prozent der Etiketten sind wirklich kundenwirksam, darunter das EU-Bio-Label, der Blaue Engel, Stiftung Warentest sowie Öko-Test. Über Sinn und Unsinn eines neuen europaweit einheitlichen EU-Ökolabels sowie eines CO2-Labels wird momentan noch heftig gestritten. Less

Book Details

Print pages8
PublisherGENIOS
Publication date January 1, 2008
ISBN9783737914918
autor-image
I. Zeilhofer-Ficker
Author
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