Business & Money | Industries & Professions
旅游企业集团化成长
by 秦宇 2020-07-15 15:17:39
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我国旅游业正处于高速增长的时期，前景令人乐观。但是，在目前旅游业几乎完全对外开放、国内外旅游企业存在重大差距的背景下，即使未来中国旅游业的规模位居世界第一，也并不一定... Read more
我国旅游业正处于高速增长的时期，前景令人乐观。但是，在目前旅游业几乎完全对外开放、国内外旅游企业存在重大差距的背景下，即使未来中国旅游业的规模位居世界第一，也并不一定表明中国成为了一个旅游强国(因为这种规模、这种繁荣和昌盛有可能主要是外资企业的贡献所致)。只有本土的旅游企业(而非在中国领土上经营的所有企业)的繁荣和昌盛，才意味着中国旅游业的强大。因此，在未来很长一段时间里，能否提高中国旅游企业的竞争力，将是我国能否从旅游大国向旅游强国转变的关键。而提高中国旅游企业竞争力的关键，又在于我们能否推动一批高效率的本土旅游企业集团的快速成长。 本书正是基于上述原因而写作的。希望本书对旅游企业集团的理论探讨和案例分析能够起到“抛砖引玉”的作用，对学者、经营者和政府管理者有所启示，使他们能够沿着某一方面做一些更为深入的探索。 Less
  • Publication date
  • ISBN
  • July 28, 2017
  • be784822-03e1-470b-8439-d8f34f9510aa
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