Nonfiction | History

A Consumers' Republic : The Politics of Mass Consumption in Postwar America

by Lizabeth Cohen

2020-06-18 02:09:22

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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life.Trumpeted as a means to prom... Read more
In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life.

Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book. Less

Book Details

File size8.04x5.22x1.15inches
Print pages576
PublisherVintage
Publication date December 1, 2003
ISBN9780375707377
autor-image
Lizabeth Cohen
Author
Lizabeth Cohen is the Howard Mumford Jones Professor of American Studies at Harvard University and the former dean of the Radcliffe Institute for Advanced Study. She is the author of Making a New Deal...

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