All-purpose | Everything Else

A Framework for Marketing Management

by Philip Kotler

2020-07-15 23:51:41

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Softcover book. 351 pages. Published by Prentice Hall
Softcover book. 351 pages. Published by Prentice Hall Less

Book Details

Print pages351
PublisherPrentice Hall
LanguageEnglish
ISBN9780130185259
autor-image
Philip Kotler
Author
PHILIP KOTLER, known as "the Father of Modern Marketing," is the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, one...

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