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A Framework for Marketing Management

by Philip Kotler 2020-07-15 23:51:41

A Framework for Marketing Management

by Philip Kotler 2020-07-15 23:51:41

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Softcover book. 351 pages. Published by Prentice Hall

Softcover book. 351 pages. Published by Prentice Hall Less

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351
Prentice Hall
English
9780130185259

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Philip Kotler

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PHILIP KOTLER, known as "the Father of Modern Marketing," is the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, one...

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