Business & Money | Marketing & Sales

Advances in Advertising Research (Vol. III)

by Natalie Bechthold

2021-07-31 16:52:08

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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) i... Read more

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

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Book Details

Publication date January 15, 2016
LanguageEnglish
ISBNc17ce3db-bbeb-4876-9c6d-1fc129ea1dfe
autor-image
Anonymous
Author
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