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Advertising Account Planning

by Larry Kelley

2020-12-29 13:22:28

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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition ofAdvertising Account Planningfeatures several new topics as well as deeper content in existing areas based on feedback fr... Read more
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition ofAdvertising Account Planningfeatures several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners. Less

Book Details

Publication date February 11, 2015
Languageeng
ISBN9781317507437
autor-image
Larry Kelley
Author
Larry Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and pr...

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