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Advertising and Public Relations Research

by Donald W. Jugenheimer

2020-12-29 13:44:00

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Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The autho... Read more
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations. Less

Book Details

Publication date April 16, 2015
Languageeng
ISBN9781317507376
autor-image
Donald W. Jugenheimer
Author
Donald W. Jugenheimer is an author, researcher, consultant and educator. His specialties are communication, advertising and media management, media economics and advertising media. He has authord or c...

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