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Arts Marketing Finola Kerrigan Author

by Finola Kerrigan

2021-04-03 13:43:24

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Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed... Read more
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. Less

Book Details

Print pages240
PublisherTaylor & Francis
Publication date March 30, 2007
ISBN9781136428241
autor-image
Finola Kerrigan
Author
Finola Kerrigan is Reader in Marketing and Consumption at Birmingham Business School, University of Birmingham. ...

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