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B2b Digital Marketing Strategy: How To Use New Frameworks And Models To Achieve Growth

by Simon Hall

2021-01-08 09:03:47

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B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with acc... Read more

B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management.

Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.

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Book Details

File size9.06 X 6.1 X 0.71 in
Print pages352
PublisherKogan Page
Publication date August 25, 2020
LanguageEnglish
ISBN9781789662542
autor-image
Simon Hall
Author
Simon Hall is a marketing innovator with over 20 years' experience in Technology and Services Marketing. He has served as UK Chief Marketing Officer for Dell as well as senior roles at Acer, Microsoft...

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