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B2B: How to Build a Profitable E-Commerce Strategy

by MICHAEL CUNNINGHAM

2021-01-02 14:52:41

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B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblaze... Read more
B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
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Book Details

File size9.25 X 6 X 0.61 in
Print pages224
PublisherBasic Books
Publication date June 6, 2002
LanguageEnglish
ISBN9780738203348
autor-image
MICHAEL CUNNINGHAM
Author
Michael Cunningham (born Nov 6, 1952) is an American novelist and screenwriter. He is best known for his 1998 novel The Hours, which won the Pulitzer Prize for Fiction and the PEN/Faulkner Award in 19...

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