Arts & Photography | Decorative Arts & Design

Basics Advertising 01 : Copywriting

by Robert Bowdery

2020-05-28 14:16:42

Compare Price
Learn the art of conceptual copywriting from a master * Concentrates on the copywriter-client relationship * Includes exercises and case studies of some of the best ad campaigns from around the world "Basics Advertising: Copywriting" explores the act... Read more
Learn the art of conceptual copywriting from a master

* Concentrates on the copywriter-client relationship

* Includes exercises and case studies of some of the best ad campaigns from around the world

"Basics Advertising: Copywriting" explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. How zen is this? Copy to sell copywriting! Less

Book Details

File size9x6.2x0.7inches
Print pages175
PublisherAVA Publishing
Publication date June 1, 2008
ISBN9782940373680
autor-image
Robert Bowdery
Author
...

Compare Prices

Store Availability Book Format Condition Price
BetterWorld.com - New, Used, Rare Books & Textbooks In Stock Buy USD 4.84
BOOKSAMILLION.COM In Stock Paperback Paperback Buy USD 25.95
BetterWorld.com - New, Used, Rare Books & TextbooksIn Stock
Format
Condition
Buy USD 4.84
BOOKSAMILLION.COMIn Stock
Format
Paperback
Condition
Paperback
Buy USD 25.95
Available Discount
No Discount available

Related Books

View All
Geometric Patterns - Adult Coloring Book Vol. 9
☆ ☆ ☆ ☆ ☆
Geometric Patterns - Adult Coloring Book Vol. 7
☆ ☆ ☆ ☆ ☆
FREE
The Art of Tying the Cravat
☆ ☆ ☆ ☆ ☆
1300 Real and Fanciful Animals : From Seventeenth-Century Engravings
☆ ☆ ☆ ☆ ☆
FREE
A Study of the Textile Art in Its Relation to the Development of Form and Ornament
☆ ☆ ☆ ☆ ☆
100 Dresses : The Costume Institute / The Metropolitan Museum of Art
☆ ☆ ☆ ☆ ☆
How to Get Dressed
☆ ☆ ☆ ☆ ☆
1930's Vintage Dresses : Adult Coloring Book
☆ ☆ ☆ ☆ ☆
FREE
Handbook on Japanning: For Ironware, Tinware, Wood, Etc. With Sections on Tinplating and Galvanizing
☆ ☆ ☆ ☆ ☆
100 Unforgettable Dresses
☆ ☆ ☆ ☆ ☆
Indigo
☆ ☆ ☆ ☆ ☆
Value Sensitive Design
☆ ☆ ☆ ☆ ☆
Becoming a Successful Graphic Designer
☆ ☆ ☆ ☆ ☆
Stephen Sprouse : Xerox/Rock/Art: An Archive of Drawings and Ephemera 1970s -1980s
☆ ☆ ☆ ☆ ☆
A Guide to Graphic Print Production
☆ ☆ ☆ ☆ ☆
Oriental Floral Designs and Motifs : For Artists, Needleworkers and Craftspeople
☆ ☆ ☆ ☆ ☆
1000 Lights
☆ ☆ ☆ ☆ ☆
FREE
Wood-Block Printing - a Description of the Craft of Woodcutting and Colour Printing Based on the Japanese Practice
☆ ☆ ☆ ☆ ☆
Egyptian Designs CD-ROM and Book [With CDROM]
☆ ☆ ☆ ☆ ☆
How to Tie a Scarf
☆ ☆ ☆ ☆ ☆
100 Women - 100 Styles
☆ ☆ ☆ ☆ ☆
The Art Nouveau Style
☆ ☆ ☆ ☆ ☆
Animals : 1,419 Copyright-Free Illustrations of Mammals, Birds, Fish, Insects, Etc
☆ ☆ ☆ ☆ ☆
FREE
The Best Portraits in Engraving (1875)
☆ ☆ ☆ ☆ ☆
Farmhouse Revival
☆ ☆ ☆ ☆ ☆

Join us and get access to all
your favourite books

Sign up for free and start exploring thousands of eBooks today.

Sign up for free

Stay in touch.

© 2026 AMPLE READS