Beyond Learning Objectives: Develop Measurable Objectives That Link to the Bottom Line
by Jack J. Phillips 2021-05-29 01:20:14
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Today''s organizations demand a focus on higher-level objectives-objectives that clearly provide business impact and value and satisfy the expectations of a wide range of key stakeholders. If you''re involved in implementing projects, programs, i... Read more
Today''s organizations demand a focus on higher-level objectives-objectives that clearly provide business impact and value and satisfy the expectations of a wide range of key stakeholders. If you''re involved in implementing projects, programs, initiatives, or solutions in your organization, Beyond Learning Objectives can help you meet these new expectations. This book provides step-by-step processes for defining, measuring, and developing six types of objectives: input, reaction, learning, application, impact, and ROI. You''ll also learn to avoid common pitfalls in the development of objectives, such as unclear, incomplete, nonspecific, or even missing objectives. And you''ll learn how well crafted, results-driven objectives can satisfy the needs of all your stakeholders. With this book in your hands, you can become a champion of well-defined objectives, providing direction, focus, and guidance. By spelling out expectations, creating commitment, and positioning your initiatives for success, you''ll help your organization align its programs with its results and leap forward into the state-of-the-art world of measurable performance. Less
  • ISBN
  • 9781562865184
Dr. Jack J. Phillips, PhD, is Chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for...
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