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Born Global Firms: A New International Enterprise

by S. Tamer Cavusgil

2021-01-05 20:51:15

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This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of t... Read more
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship. Less

Book Details

File size9 X 6 X 0 in
Print pages125
PublisherBusiness Expert Press
Publication date August 1, 2009
LanguageEnglish
ISBN9781606490129
autor-image
S. Tamer Cavusgil
Author
...

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