
By evaluating and emphasizing our strengths, we can create a unique and positive image -- our very own brand -- instantly recognizable not only by those who already know us, but also by everyone we encounter in our daily life. Unlike books devoted solely to the "self" in self-help, "Build Your Own Life Brand " encourages readers to take the success they obtain from a strong Life Brand and use it to enrich the lives of others.
A respected businessman, community leader, and author of the bestselling books "You Can Make It Happen" and "Teens Can Make It Happen," Graham here gives readers a system for:
With each lesson, Graham introduces real examples (from unsung waitresses to sports heroes) of men and women who have built successful Life Brands -- standouts who help to improve their workplace, relationships, and community.
Providing entertaining and pointedinsights on personal branding styles and specific instructions for developing a Brand of your own, "Build Your Own Life Brand " is sure to be recognized as a life-altering work not only for those who read it but also for the many lives those readers affect.
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