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Buying in: What We Buy and Who We Are

by Rob WALKER

2021-01-03 09:41:34

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Brands are dead. Advertising no longer works. Consumers are in control. Or so we''re told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people... Read more
Brands are dead. Advertising no longer works. Consumers are in control. Or so we''re told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa. 
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Book Details

ISBN9780812974096
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Rob Walker
Author
ROB WALKER is a columnist and contributes to a wide of publications including The New York Times, The Atlantic, NewYorker.com, The Boston Globe, and Bloomberg Businessweek. He is the author of Buying ...

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