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Competing on Internet Time: Lessons from Netscape and It's Battle with Microsoft

by Michael A. Cusumano

2021-01-02 09:50:09

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In less than two years, Netscape rose from a small start-up to a $7-billion computer software company. Competing on Internet Time traces this progress. Michael Cusumano and competitive strategy expert David Yoffie extrapolate from on-site observation... Read more
In less than two years, Netscape rose from a small start-up to a $7-billion computer software company. Competing on Internet Time traces this progress. Michael Cusumano and competitive strategy expert David Yoffie extrapolate from on-site observations and in-depth interviews at Netscape and other leading computer companies to define Netscape's judo strategy - the ability to move quickly in creating new products and markets, remaining flexible and exploiting leverage by using giant rival Microsoft's weight against it. Less

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ISBN9780684863450
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Michael A. Cusumano
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