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Conducting Market Research for International Business

by S. Tamer Cavusgil

2020-11-20 16:47:14

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This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the mark... Read more
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face. Less

Book Details

Publication date March 1, 2009
Languageeng
ISBN9781606490266
autor-image
S. Tamer Cavusgil
Author
...

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