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Consuming Images: Film Art And The American Television Commercial

by Gary D. Rhodes

2021-05-28 02:50:43

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The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television comme... Read more
The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an artform. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship.Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art. Less

Book Details

ISBN9781474460682
autor-image
Gary D. Rhodes
Author
Gary D. Rhodes, a documentary filmmaker, is a professor at the Queen’s University, Belfast....

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