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Copywriting: Successful Writing for Design, Advertising and Marketing

by Mark Shaw

2021-02-01 00:41:26

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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major bra... Read more
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Less

Book Details

ISBN9781780670003
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Mark Shaw
Author
Mark Shaw, Th.D., Westminster Theological Seminary, along with his wife, Lois, and their two children, is a missionary with Africa Inland Mission. He teaches at Nairobi Evangelical Graduate School of ...

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