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Corp. Communication-Ck Title!: Theory and Practice

by Michael B. Goodman

2021-01-03 03:11:52

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Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such... Read more
Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research. Less

Book Details

File size9 X 6 X 1 in
Print pages430
PublisherState University of New York Press
Publication date July 28, 1994
LanguageEnglish
ISBN9780791420560
autor-image
Michael B. Goodman
Author
The Authors: Michael B. Goodman is Professor at Baruch College/City University of New York, where he is Director of the MA Program in Corporate Communication. He is Founder and Director of CCI Corpora...

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