"Never before in my lifetime as a so-called marketing "Guru" have I found the subject of information so compelling, urbane, relevant and exciting ... Kelly's style of writing is riveting; his insights are captivating. He is destined to be one of those authors who change the world."
--Professor Malcolm McDonald, Cranfield University School of Management
"A rare example of a business book that challenges the reader to engage in the debate about the future of marketing in the 21st century."
--Peter G. Wray, Chairman, 'loyalty matters' and CM4P
"Engagingly readable, provocative, and insightful."
--Dr Richard J. Varey, Professor of Marketing, The Waikato Management School, New Zealand
"A concise look at what really matters when a business is serious about driving business value from its most important asset - customer information."
--John McKean, author of "Information Masters" and "Customers are People," www.informationmasters.com
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