Digital Marketing

by Charles F. Hofacker

2020-12-29 19:54:53

Compare Price
Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly... Read more
Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfil the three key goals of digital marketing:effectively engaging with customers, selling to customers and using the power of networks to make connections with customers. Less

Book Details

Publication date June 29, 2018
Languageeng
ISBN9781788115353

Compare Prices

Store Availability Book Format Condition Price
eBooks.com In Stock Buy GBP 23.16
eBooks.comIn Stock
Format
Condition
Buy GBP 23.16
Available Discount
No Discount available

Join us and get access to all
your favourite books

Sign up for free and start exploring thousands of eBooks today.

Sign up for free