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Direct Mail in the Digital Age Lin Grensing-Pophal Author

by Lin Grensing-Pophal

2021-04-11 12:00:57

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Direct mail allows you to target individual customers and has been in existence for many years. With the advent of the Internet and email marketing, has direct mail lost its touch? How do you ensure the success of your existing direct mail campai... Read more
Direct mail allows you to target individual customers and has been in existence for many years. With the advent of the Internet and email marketing, has direct mail lost its touch? How do you ensure the success of your existing direct mail campaigns? How do you make sure your direct mail campaigns work in harmony with other marketing, such as email? Will customers feel that direct mail is more or less targeted and/or personalized now that almost everything is digital? This book will speak about the pros and cons of direct mail versus other methods available today and explain how to figure out how to best use it to your business's advantage. Less

Book Details

File size9 X 6 X 0.4 in
Print pages168
PublisherSelf-Counsel Press, Inc.
Publication date October 1, 2012
LanguageEnglish
ISBN9781770409200
autor-image
Lin Grensing-pophal
Author
...

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