E-Business Applications for Product Development and Competitive Growth: Emerging Technologies
by Lee 2021-01-05 21:17:52
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As the Web paradigm shifted from the business-centered to user-centered one (this paradigm shift has become known as Web 2.0) it has become a Web platform as a method to quickly reach a large pool of consumers. Web 2.0 has changed the nature of a use... Read more
As the Web paradigm shifted from the business-centered to user-centered one (this paradigm shift has become known as Web 2.0) it has become a Web platform as a method to quickly reach a large pool of consumers. Web 2.0 has changed the nature of a user from a content consumer to a content generator. While the pre-Web 2.0 era is characterized by read-only websites and proprietary web applications, Web 2.0 brought about a variety of interactive community-based initiatives that leverage data, harness distributed intelligence, and utilize a rich multimedia. E-Business Applications for Product Development and Competitive Growth: Emerging Technologies is a comprehensive framework of knowledge provided by research and practitioner experts within the e-business research field. Emerging e-business theories, architectures, and technologies are outlined to stimulate information into research and business communities. This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods. Less
  • ISBN
  • 9781609601324
Author
John J. Lee, Jr. successfully led the vision, launch and expansion of several entertainment and media entities and provided business, funding and distribution services for scores of major studio-relea...
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