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Entrepreneurship, Business and Economics - Vol. 1: Proceedings of the 15th Eurasia Business and Economics Society Conference Mehmet Huseyin Bilgin Aut

by Mehmet Huseyin Bilgin

2021-04-07 09:30:09

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This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial int... Read more

This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7thFramework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.

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Book Details

File size6.10(w)x9.25(h)x(d)
Print pages588
PublisherSpringer International Publishing
Publication date April 19, 2016
LanguageEnglish
ISBN9783319275697
autor-image
Mehmet Huseyin Bilgin
Author
Mehmet Huseyin Bilgin is a Professor at Istanbul Medeniyet University (Turkey). He has also held various visiting faculty positions at Indiana University-Purdue University Indianapolis (IUPUI) (USA), ...

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