Fading Ads of Detroit

by Robert C. Allen

2021-01-05 02:11:52

Across Detroit, fleeting symbols of the past hide in plain sight, behind weeds and under veneers of paint. Demolishing a vacant building among empty storefronts on the west side uncovered the telltale gold and green of a Vernors Ginger Ale sign, pres... Read more
Across Detroit, fleeting symbols of the past hide in plain sight, behind weeds and under veneers of paint. Demolishing a vacant building among empty storefronts on the west side uncovered the telltale gold and green of a Vernors Ginger Ale sign, preserved almost as vibrantly as the artist intended. In faded red, white and blue, Mac-O-Lac Paint makes an expired pitch to passersby on Gratiot near Eastern Market. On the east side, Mohawk Rock and Rye still declares itself the "World''s Finest!" Carhartt, Stroh''s and Faygo appear in odd, deserted places. Detroit Free Press journalist Robert Allen sifts through these advertising fossils, exposing the gripping stories connected to the Motor City''s historic rises, falls and eccentricities.

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Book Details

File size9 X 6 X 0.31 in
Print pages192
PublisherArcadia Publishing
Publication date July 23, 2018
LanguageEnglish
ISBN9781467138772

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