Business & Money | Economics

Fame and Fortune

by Charles J. Fombrun

2020-04-17 00:09:26

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Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies... Read more
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well. Less

Book Details

Publication date August 6, 2003
Languageeng
ISBN9780131990630
autor-image
Charles J. Fombrun
Author
Charles J. Fombrun is Professor Emeritus of Management at the Stern School of Business, New York University; and Executive Director of the Reputation Institute, a private research group devoted to res...

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