Business & Money | Economics
Fame and Fortune
by Charles J. Fombrun 2020-04-16 20:39:26
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Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies... Read more
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well. Less
  • Publication date
  • Language
  • ISBN
  • August 6, 2003
  • eng
  • 9780131990630
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Charles J. Fombrun
Author
Charles J. Fombrun is Professor Emeritus of Management at the Stern School of Business, New York University; and Executive Director of the Reputation Institute, a private research group devoted to res...
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