Nonfiction | Business & Investing

Focus : The Future of Your Company Depends on It

by Al Ries

2020-08-24 23:56:46

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What''s the secret to a company''s continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on f... Read more

What''s the secret to a company''s continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers'' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company''s evolution that will increase market share and shareholder value while ensuring future success.

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Book Details

File size8x5.4x0.9inches
Print pages304
PublisherHarperbusiness Essentials
Publication date September 1, 2005
LanguageEnglish
ISBN9780060799908
autor-image
Al Ries
Author
Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists....

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