Franchising: How Both Sides Can Win

by Chris Edger

2021-05-27 02:30:52

Shortlist:2016 CMI Management Book of the YearThinking of buying a franchise, creating your own franchise, or franchising a product more effectively? Packed with real-life case studies and key insights from the owners and operators of successful fran... Read more
Shortlist:
2016 CMI Management Book of the Year

Thinking of buying a franchise, creating your own franchise, or franchising a product more effectively? Packed with real-life case studies and key insights from the owners and operators of successful franchise systems—including Domino’s Pizza, Dunkin’ Donuts, Haagen Dazs, Café2U, Snappy Snaps, Ramada Encore, and Burger & Lobster—this book is the essential contemporary guide for aspiring franchisees or ambitious franchisors. It provides comprehensive advice on how to avoid potential traps, laying out the key success factors that enable both parties to win.
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Book Details

ISBN9781909818606

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