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Free

by Chris Anderson

2020-12-29 12:10:14

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The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemi... Read more
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.

Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.

In the twenty-first century, Free is more than just a promotional gimmick: It''s a business strategy that is essential to a company''s successful future. Less

Book Details

File size7.5 X 4.2 X 1.75 in
PublisherChamps
Publication date July 7, 2009
Languageeng
ISBN9781401394516
autor-image
Chris Anderson
Author
At 17, Chris Anderson found himself playing in goal for a fourth division club in West Germany; today, he's a professor in the Ivy League at Cornell University in Ithaca, New York. An award winning so...

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