Golden Arches East
by James L. Watson
2020-12-29 16:06:12
For the second edition of this widely readâand widely acclaimedâbook, James L. Watson has added a new chapter entitled "Update: McDonald's as a Political Target." He covers recent attacks on the Golden Arches as a symbol of American imperia...
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For the second edition of this widely readâand widely acclaimedâbook, James L. Watson has added a new chapter entitled "Update: McDonald's as a Political Target." He covers recent attacks on the Golden Arches as a symbol of American imperialism, and the obesity controversy currently raging in the U.S. food industry. The new chapter also brings the story of East Asian franchise into the twenty-first century.
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