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Golden Arches East

by James L. Watson

2020-12-29 16:06:12

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For the second edition of this widely read—and widely acclaimed—book, James L. Watson has added a new chapter entitled "Update: McDonald's as a Political Target." He covers recent attacks on the Golden Arches as a symbol of American imperia... Read more
For the second edition of this widely read—and widely acclaimed—book, James L. Watson has added a new chapter entitled "Update: McDonald's as a Political Target." He covers recent attacks on the Golden Arches as a symbol of American imperialism, and the obesity controversy currently raging in the U.S. food industry. The new chapter also brings the story of East Asian franchise into the twenty-first century. Less

Book Details

File size8 X 5.5 X 0.9 in
Print pages274
PublisherStanford University Press
Publication date March 13, 2006
Languageeng
ISBN9780804767392
autor-image
James L. Watson
Author
James L. Watson is Fairbank Professor of Chinese Society and Professor of Anthropology at Harvard University....

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