Nonfiction | Business & Investing

Guerrilla P.R. 2.0 : Wage an Effective Publicity Campaign Without Going Broke

by Michael Levine

2020-08-26 08:30:32

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The world''s most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that workEvery Fortune 500 corporation, movie star, and scandal queen knows that a good publici... Read more

The world''s most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you''re a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it''s unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You''ll learn how to think like a publicist and map out the perfect strategy for success.

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Book Details

File size8x5.3x1inches
Print pages354
PublisherHarperBusiness
Publication date August 1, 2008
LanguageEnglish
ISBN9780061438523
autor-image
Michael Levine
Author
Michael Levine has been widely regarded as one of the world's premier branding and media expert for the last thirty years.He has represented a record breaking fifty-eight Academy Award winners, th...

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