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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

by Harvard Business Review

2020-12-29 20:57:12

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Stop pushing products-and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We''ve combed through hundreds of articles in theHarvard Business Re... Read more

Stop pushing products-and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We''ve combed through hundreds of articles in theHarvard Business Reviewarchive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

  • Figure out what business you''rereallyin
  • Create products that perform the jobs people need to get done
  • Get a bird''s-eye view of your brand''s strengths and weaknesses
  • Tap a market that''s larger than China and India combined
  • Deliver superior value to your B2B customers
  • End the war between sales and marketing

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Book Details

Publication date March 12, 2013
Languageeng
ISBN9781422191521
autor-image
Harvard Business Review
Author
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digit...

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