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Imagining Consumers: Design and Innovation from Wedgwood to Corning Regina Lee Blaszczyk Author

by Regina Lee Blaszczyk

2021-04-11 15:47:59

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Originally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers... Read more
Originally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms—including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works—and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware. Less

Book Details

File size6.00(w)x9.00(h)x1.00(d)
Print pages408
PublisherJohns Hopkins University Press
Publication date March 24, 2020
ISBN9781421437255
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Regina Lee Blaszczyk
Author
Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society, and Professor of Business History at the University of LeedsVéronique Pouillard is Associate Professor in the History ...

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