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Improving Survey Questions: Design and Evaluation

by Floyd J. Fowler

2021-01-01 13:11:18

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What is a good question? Although there are several potential sources for error in survey data, the validity of surveys depends on the design of the questions asked. This book shows how to word and format a question, write questions that will evoke t... Read more
What is a good question? Although there are several potential sources for error in survey data, the validity of surveys depends on the design of the questions asked. This book shows how to word and format a question, write questions that will evoke the kind of answers for which they were designed, and empirically evaluate survey questions. In addition, the book covers topics such as how to write good questions aimed at collecting information about objective facts and events, how to measure subjective phenomena, some alternative methods for attacking common measurement problems; shows how to evaluate the extent to which questions are consistently understood and administered, and explains how to evaluate the data resulting from a set of questions. A clearly written book, Improving Survey Questions enables researchers and practitioners to write better survey questions and helps users of survey data to evaluate their data more critically. Less

Book Details

File size8.4 X 5.5 X 0.6 in
PublisherSage Publications
Publication date July 21, 1995
LanguageEnglish
ISBN9780803945838
autor-image
Floyd J. Fowler
Author
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