All-purpose | Everything Else

Ingredient Branding: Making the Invisible Visible

by Philip Kotler

2021-01-06 17:51:41

Compare Price
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully im... Read more

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.

The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.

Less

Book Details

File size9.25 X 6.1 X 0 in
Print pages393
PublisherSpringer-Verlag/Sci-Tech/Trade
Publication date June 8, 2010
LanguageEnglish
ISBN9783642042133
autor-image
Philip Kotler
Author
PHILIP KOTLER, known as "the Father of Modern Marketing," is the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, one...

Compare Prices

Store Availability Book Format Condition Price
Indigo Books & Music In Stock Buy CAD 66.98
Indigo Books & MusicIn Stock
Format
Condition
Buy CAD 66.98
Available Discount
No Discount available

Related Books

View All
Clean & Lean: 30 Days, 30 Foods, a New You!
☆ ☆ ☆ ☆ ☆
The Book Club
☆ ☆ ☆ ☆ ☆
The Secret Wife: A captivating story of romance, passion and mystery
☆ ☆ ☆ ☆ ☆
The Silent Woman (Cat Carlisle, Book 1)
☆ ☆ ☆ ☆ ☆
You Be You: Detox Your Life, Crush Your Limitations, and Own Your Awesome
☆ ☆ ☆ ☆ ☆
There Was an Old Lady Who Swallowed a Chick!
☆ ☆ ☆ ☆ ☆
We Are Not Friends (You Are Not Small)
☆ ☆ ☆ ☆ ☆
Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell
☆ ☆ ☆ ☆ ☆
Good Night, Little Blue Truck
☆ ☆ ☆ ☆ ☆
House of Shadows: An Enthralling Historical Mystery
☆ ☆ ☆ ☆ ☆
The Pout-Pout Fish
☆ ☆ ☆ ☆ ☆
Secrets Between Us: An absolutely gripping psychological thriller
☆ ☆ ☆ ☆ ☆
Twinkle, Twinkle, Little Star (Indestructibles Series)
☆ ☆ ☆ ☆ ☆
The Wonderful Things You Will Be
☆ ☆ ☆ ☆ ☆
Made for Me
☆ ☆ ☆ ☆ ☆
Diary of an Awesome Friendly Kid: Rowley Jefferson's Journal
☆ ☆ ☆ ☆ ☆
American Moonshot: John F. Kennedy and the Great Space Race
☆ ☆ ☆ ☆ ☆
Life Will Be the Death of Me: ...And You Too!
☆ ☆ ☆ ☆ ☆
Commander in Cheat: How Golf Explains Trump
☆ ☆ ☆ ☆ ☆
Feed Your Best Friend Better: Easy, Nutritious Meals and Treats for Dogs
☆ ☆ ☆ ☆ ☆
Row, Row, Row Your Boat (Indestructibles Series)
☆ ☆ ☆ ☆ ☆
Going to School
☆ ☆ ☆ ☆ ☆
Falter: Has the Human Game Begun to Play Itself Out?
☆ ☆ ☆ ☆ ☆
Hurricane Season
☆ ☆ ☆ ☆ ☆
Can't Make This Stuff Up!: Finding the Upside to Life's Downs
☆ ☆ ☆ ☆ ☆

Join us and get access to all
your favourite books

Sign up for free and start exploring thousands of eBooks today.

Sign up for free

Stay in touch.

© 2026 AMPLE READS