Nonfiction | Business & Investing

Inside the Tornado : Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

by Geoffrey A. Moore

2020-08-24 23:36:16

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In this, the second of Geoff Moore''s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series wi... Read more

In this, the second of Geoff Moore''s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author''s note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

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Book Details

File size8x5.32x0.68inches
Print pages272
PublisherHarper Business
Publication date December 1, 2005
LanguageEnglish
ISBN9780060745813
autor-image
Geoffrey A. Moore
Author
...

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