All-purpose | Everything Else

Internal Marketing: Directions for Management

by Barbara Lewis

2021-01-01 15:19:37

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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored incl... Read more

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:

* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.

Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.

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Book Details

File size9.21 X 6.14 X 1.2 in
Print pages332
PublisherRoutledge
Publication date October 19, 2000
LanguageEnglish
ISBN9780415213189
autor-image
Barbara Lewis
Author
Barbara Lewis has a bachelor's degree in fine arts from The George Washington University. For 15 years she produced functional and decorative ceramic pieces from her home pottery studio for exhibition...

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