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International Cases in Tourism Management

by Susan Horner

2020-12-29 19:26:02

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International Cases in Tourism Managementincludes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case s... Read more
International Cases in Tourism Managementincludes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. Less

Book Details

File size9.69 X 7.44 X 0 in
Print pages410
PublisherButterworth-Heinemann College
Publication date January 13, 2004
LanguageEnglish
ISBN9780750655149
autor-image
Susan Horner
Author
Susan Horner is Associate Professor in Hospitality Management at the School of Tourism and Hospitality, Plymouth University. John Swarbrooke is Visiting Professor, Plymouth University and Director, J...

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Indigo Books & Music In Stock Buy CAD 109.50
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