Key Concepts In E-commerce

by Alan Charlesworth

2020-11-25 08:00:41

E-Commerce is making an ever-bigger impact on the way businesses operate.Key Concepts in e-Commerceoffers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
E-Commerce is making an ever-bigger impact on the way businesses operate.Key Concepts in e-Commerceoffers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline. Less

Book Details

File size8.5 X 5.43 X 0.69 in
Print pages328
PublisherRed Globe Press
Publication date March 22, 2007
LanguageEnglish
ISBN9780230516717
Alan Charlesworth is a senior lecturer in marketing at a UK university and has been involved in what we now call 'digital marketing' in either practical, training, research or academic roles since 199...

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