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Lateral Thinking: A Textbook Of Creativity

by Edward De Bono

2020-11-25 11:56:44

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THE classic work about improving creativity from world-renowned writer and philosopher Edward de BonoIn schools we are taught to meet problems head-on: what Edward de Bono calls ''vertical thinking''. This works well in simple situations - but we are... Read more
THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono

In schools we are taught to meet problems head-on: what Edward de Bono calls ''vertical thinking''. This works well in simple situations - but we are at a loss when this approach fails. What then?
Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.

Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.

''If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are'' - Sir Richard Branson

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Book Details

File size7.8 X 5.1 X 0.7 in
Print pages272
PublisherPenguin Uk
Publication date October 25, 2016
LanguageEnglish
ISBN9780241257548
autor-image
Edward de Bono
Author
Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford...

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