Leading Digital
by George Westerman
2020-04-19 08:04:34
Become a Digital MasterâNo Matter What Business Youâre In If you think the phrase âgoing digitalâ is only relevant for industries like tech, media, and entertainmentâthink again. In fact, mobile, analytics, social media, sens...
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Become a Digital MasterâNo Matter What Business Youâre In If you think the phrase âgoing digitalâ is only relevant for industries like tech, media, and entertainmentâthink again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know itâincluding your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industriesâfrom finance to manufacturing to pharmaceuticalsâare using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, youâll learn: â¢How to engage better with your customersâ¢How to digitally enhance operationsâ¢How to create a digital visionâ¢How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
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