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Leading Pharmaceutical Innovation: How To Win The Life Science Race

by Oliver Gassmann

2021-01-08 17:14:55

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Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitiv... Read more
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.   Less

Book Details

File size9.25 X 6.1 X 0 in
Print pages179
PublisherSpringer Nature
Publication date January 12, 2019
LanguageEnglish
ISBN9783030097820
autor-image
Oliver Gassmann
Author
Oliver Gassmann is Professor of Technology and Innovation Management at the University of St. Gallen and Chairman of the Institute of Technology Management. His research focuses on success factors for...

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