List monster - Learn to Capture the Traffic Most marketers Leave Behind! Joye Bridal Author

Everyone knows that building a list is absolutely vital if you want to reallysend your online marketing to the next level, but most people seem to failto fully absorb the information. They may start a list and then just ignore it, or they piddle arou... Read more

Everyone knows that building a list is absolutely vital if you want to reallysend your online marketing to the next level, but most people seem to failto fully absorb the information. They may start a list and then just ignore it, or they piddle around with it and it never gets fully off the ground.But let me give you a little example to ponder…Let’s say you own a little hometown grocery store. Imagine 100 people allcoming into your store at once. You watch eagerly, anticipating all themoney these customers are going to bring you, and you see them filling their carts to the brim.Now you have your cashiers at the ready as people begin making theirway toward the checkout lanes. The first couple of people filter down the lanes, and you hear the cheerful chirp of the scanners ringing up purchases.Then suddenly, things change. First, one-person abandons their shoppingcart and just inexplicably walks out the door. Then another, and another, and soon 97% of your customers flood out the door, leaving their full carts sitting in the aisles, frozen food dripping onto your formerly spotless floors.Would you just sit by and watch as your customers flooded out the door, orwould you rush toward the crowd and beg them to stay, asking them whatwas wrong, pleading for another chance?Would you set up new end caps to encourage extra sales, send outcoupons, hire new employees to ensure lanes were always open, and doeverything you could to ensure the best possible shopping experience?Of course, you would!The trouble is that online businesses have come to thing that shopping cartabandonment rates of 97% are normal. They think, “Oh well, what can I doabout it?” Less