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Management Fads and Buzzwords: Critical-Practical Perspectives

by David Collins

2021-01-01 15:19:04

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Around 5,000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on the creation and marketing of buzzwords and fads. This book argues that these management fads and buzzwords def... Read more

Around 5,000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on the creation and marketing of buzzwords and fads. This book argues that these management fads and buzzwords deflect critical inquiry and limit useful action because they present a ''ready made'' view of the world, which rejects the benefits of theoretical analysis and reflection. Topics covered include:

* the ''guru industry''
* ''excellence''
* business process re-engineering
* empowerment
* culture
* knowledge work
* globalization.

''Unpacking'' the ''guru industry'' and analyzing the fads and buzzwords, this book provides a ''critical-practical'' analysis, designed to allow readers to locate, understand and critique management fashion.

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Book Details

ISBN9780415206402
autor-image
David Collins
Author
David Collins is Professor in Management at University of Northumbria, New-castle and the founder and Managing Director of Gain Insight Ltd, a consulting organization offering bespoke services on HRM...

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Indigo Books & Music In Stock Buy CAD 90.95
BetterWorld.com - New, Used, Rare Books & Textbooks In Stock Buy USD 10.07
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