All-purpose | Everything Else

Marketing Finance: Turning Marketing Strategies Into Shareholder Value

by Keith Ward

2020-12-29 18:10:48

Compare Price
Building on the author''s previous book,Financial Aspects of Marketing,Marketing Financestresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessa... Read more
Building on the author''s previous book,Financial Aspects of Marketing,Marketing Financestresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan.

Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business.

Marketing Financeis backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface. Less

Book Details

File size9.21 X 6.14 X 0 in
Print pages368
PublisherButterworth-Heinemann College
Publication date December 4, 2003
LanguageEnglish
ISBN9780750657709
autor-image
Keith Ward
Author
Keith Ward was formerly the Regius Professor of Divinity and Head of the Faculty of Theology at the University of Oxford. A priest of the Church of England and Canon of Christ Church, Oxford, he holds...

Compare Prices

Store Availability Book Format Condition Price
Indigo Books & Music In Stock Paperback Paperback Buy CAD 74.95
Indigo Books & MusicIn Stock
Format
Paperback
Condition
Paperback
Buy CAD 74.95
Available Discount
No Discount available

Related Books

View All
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Diary of an Awesome Friendly Kid: Rowley Jefferson's Journal
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
House of Shadows: An Enthralling Historical Mystery
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Good Night, Little Blue Truck
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Pout-Pout Fish
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
There Was an Old Lady Who Swallowed a Chick!
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Wonderful Things You Will Be
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Can't Make This Stuff Up!: Finding the Upside to Life's Downs
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Book Club
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Commander in Cheat: How Golf Explains Trump
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Hurricane Season
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Life Will Be the Death of Me: ...And You Too!
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Falter: Has the Human Game Begun to Play Itself Out?
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Going to School
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Secrets Between Us: An absolutely gripping psychological thriller
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Clean & Lean: 30 Days, 30 Foods, a New You!
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
We Are Not Friends (You Are Not Small)
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Row, Row, Row Your Boat (Indestructibles Series)
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
American Moonshot: John F. Kennedy and the Great Space Race
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Secret Wife: A captivating story of romance, passion and mystery
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
You Be You: Detox Your Life, Crush Your Limitations, and Own Your Awesome
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Feed Your Best Friend Better: Easy, Nutritious Meals and Treats for Dogs
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Silent Woman (Cat Carlisle, Book 1)
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Twinkle, Twinkle, Little Star (Indestructibles Series)
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Made for Me
☆ ☆ ☆ ☆ ☆

Join us and get access to all
your favourite books

Sign up for free and start exploring thousands of eBooks today.

Sign up for free

Stay in touch.

© 2026 AMPLE READS