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Marketing For Hospitality And Tourism

by Philip Kotler

2020-11-24 00:10:08

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For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.   Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, th... Read more

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

 

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.

Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

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Book Details

File size11.25 X 8.75 X 1.25 in
Print pages688
PublisherPearson Education
Publication date April 1, 2016
LanguageEnglish
ISBN9780134151922
autor-image
Philip Kotler
Author
PHILIP KOTLER, known as "the Father of Modern Marketing," is the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, one...

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Indigo Books & Music In Stock Buy CAD 199.00
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