Marketing Higher Education
by Paul Gibbs
2020-07-10 02:28:32
Marketing Higher Education
by Paul Gibbs
2020-07-10 02:28:32
The marketing of higher education has become a natural consequence of the market in which higher education institutions are created and function. This book examines marketing from both the market and educational perspectives and offers a view of its ...
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The marketing of higher education has become a natural consequence of the market in which higher education institutions are created and function. This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship.
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