Marketing Higher Education
by Paul Gibbs 2020-07-10 02:28:32
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The marketing of higher education has become a natural consequence of the market in which higher education institutions are created and function. This book examines marketing from both the market and educational perspectives and offers a view of its ... Read more
The marketing of higher education has become a natural consequence of the market in which higher education institutions are created and function. This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. Less
  • Publication date
  • Language
  • ISBN
  • January 1, 2008
  • eng
  • 9780335236862
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