Nonfiction | Business & Investing

Marketing Imagination : New, Expanded Edition

by I.m. Levitt

2020-08-24 05:23:58

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Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive Levitt on Marketing. Now Theodore Levitt -- renowned as the Harvard Business School''s guru of marketing -- has newly expanded his original... Read more
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive Levitt on Marketing. Now Theodore Levitt -- renowned as the Harvard Business School''s guru of marketing -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay Marketing Myopia, and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever. Less

Book Details

File size9.38x6.26x0.7inches
Print pages238
PublisherFree Press
Publication date April 1, 1986
LanguageEnglish
ISBN9780029190906
autor-image
I. M. Levitt
Author
...

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