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Marketing Management: An Asian Perspective

by Philip Kotler

2020-04-21 16:35:29

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Softcover book. 771 pages. Published by Prentice Hall
Softcover book. 771 pages. Published by Prentice Hall Less

Book Details

File size8.26x10.28x1.37inche
Print pages771
PublisherPrentice Hall
LanguageEnglish
ISBN9780131001350
autor-image
Philip Kotler
Author
PHILIP KOTLER, known as "the Father of Modern Marketing," is the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, one...

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